What Are The Most Preferred Business Gifts Among
Gifting is an art and it gifts need to be chosen with a certain degree of finesse. You need not be a connoisseur in choosing gifts but nevertheless making the right choice for a corporate gift is of umpteen importance. There are many popular gifts that Corporates prefer to gift their customers, employers or suppliers. It can be imprinted pens, Logoed Products, computer bags, exhibition diaries, branded pen drives and the list is simply endless. Generally Corporate marketing teams have a list of standard products that they prefer to gift during events, awards or any other occasion. The choice of gifts is decided depending on the event and audience. Once the gifts are chosen they are ordered either online or to a supplier to complete the branding. The choice of promotional items as gift has got a tremendous uplift in this new era of business. Earlier diaries, pens and paperweights used to be some of the most common gift items but now it is not uncommon to find corporate gifting branded golf kits or branded travel bags to customers. These are however specialized gifts that are more often given to senior executives. If it is a large event imprinted pens, logoed T-shirts, pen drives or a small wood craft with the company logo often become favorites. The gifts are chosen so that they can have the maximum brand impact on the target audience. Price generally comes as the second priority if the audience is high profile and significant advantage can be expected from the campaign. Corporate generally prefer business gifts that are sophisticated and can be used by someone for time to come. In one of the recent events that I attended myself, I saw an array of gifts like branded pen drives, wooden crafts that can be a good showpiece in the corner room and more common items like imprinted pens. Some of the more uncommon ones were fortune cookie and even a wood gavel with the Corporate name imprinted on it. Nowadays companies even like to get ideas from vendors on the kind of gifts that would suit their agenda. While some still prefer to stick to the common items, others are ready to look beyond the common. Corporate houses have funds and requirements for large business gift orders. They prefer to work with vendors who can understand their requirements and fulfill orders quickly. Promotional product retailers are also geared up to Corporate Requirements with designer products, excellent customer relations and quick service. It is important for business gift retailers not only have great products but also satisfy other terms and conditions that are part of Corporate buying process. Retailers who have experience in managing large orders are generally preferred though it is not uncommon to find niche retailers winning decent Corporate orders. The marketing team is always ready with a few standard gifts that require few changes and can be dispatched quickly. However for large events that require customized items in large quantities bids are invited from more than one vendor to supply the imprinted merchandise.