Wholesale Craft Supplier - Taking Business to Next Level
Finding a dependable wholesale craft supplier can help take your business over the edge. First, the stakes: there's no official study on the global gifts and crafts industry but estimates show that it accounts for at least $100 billion annually. Europe is one of the biggest players in the world with nearly 100 million people directly or indirectly depending on the industry for their livelihood. Not to mention, the United States which has a $13 billion crafts industry. Imagine if you can take just 1% of the total market pie and you'll be set for life. Shrinking distribution channel There's a growing trend in the market: the demand for cheap products with high quality are increasing while the demand for crafts that are 'good enough' and priced 'just enough' has flat lined. In relation to this, the distribution channel toward the consumer is shrinking. Multinational companies are already competing with small or mid-sized retailers for one wholesale craft supplier on traditional market places. These retailers could not hope to compete with the limitless kitty fund of huge multinationals. The only way to compete is to source their materials somewhere else. Where to find one? God created the heaven and the earth, everything else is made in China, so says an old joke. This is not entirely without basis because when it comes to cheap suppliers and manufacturers, China and India quickly comes to mind because of their low-cost and high-volume production. Note that Latin America is the last thing that crops up on your brain when talking about finding a wholesale craft supplier. The sub-continent is actually an ideal place to look for a supply partner. The industry is not entirely undeveloped in the 20 countries comprising Latin Americas, even with the stringent demands on high-capacity production, quality goods, stringent delivery schedules, and good packaging consistent with the demands of the buyer. Where to start? B2B commerce sites provide a service that will directly link the buyer with the supplier in Latin America. The Internet makes it possible to break down the barriers and allow both parties to interact without too much interference. These sites serve as a 24-hour advertising platform to make it easier to find and contact the wholesale craft supplier. The website allows the buyer easy access on information about the service and products. The promotion works both ways since online marketing tools are adopted to make it easier for the buyer to find the supplier even without any knowledge on Internet strategic promotional techniques.